Guy Mercier
...providing graphic design and multimedia services for print, exhibits and the web.
Issue 1 | Number 1 | December 2009
IN THIS ISSUE: Making a Good First Impression | Benefits & Pitfalls... | Meta Tags | Importing Text for HTML | Terminology | Credits & Copyrights | Proofing Checklist
Terminology
These have been provided to help you understand the lingo and meaning behind the terms used to create web content.
Please note: This section is not complete. I will continue to add content on a regular basis. Additional images or samples may be used or provided to clarify a term.
| Term | Description | ||
| AA | Author Alteration | ||
| Accessible | Web sites that are properly coded and follow W3C standards are accessible by a wide variety of electronic devices. | ||
| Bleed | Term used to describe ink coverage that exceeds the papers edge. | ||
| CYMK | Cyan Yellow Magenta Black (CYMK) For printing on an off-set printers. | ||
| CLF | Common Look and Feel. Term used to a variety of products that have a "Common look and Feel". E.g. Government web sites all need to have the same basic navigational information at the top and follow additional standards set by the Treasury Board. It can also be used to describe a brochure, poster, web site, bookmark, and kiosk booth that all used "Common Look and Fell" graphics, colors, and fonts elements for each communication product that "tied" them all together visually. | ||
| CMS | Content Management System (CMS) These can be bought as existing templates but may not meet your specific needs. They are more effective for larger corporations that require "more than one hand in the pot" to make edits or upload content to the server without using a designer or coder. They can be tricky if you don't know the system as these--like those pre-defined web page templates--are still designed by someone who is offering you basic CSS styles and suggested "content container areas" you can edit. | ||
| CSS | Cascading Style Sheet (CSS) Style sheets that contain specified information for your web page elements such as headings levels <h1> thru <h6> along with your text <p> and other page elements such as tables <td>. This along with the use of DIVs can greatly clean up your code, improve production and ensure consistency for common elements. A web page can be programmed to call-up a number of different CSS sheets. E.g. One for the basic elements, one for your main template items, one for your Javascripts, and the list goes on. | ||
| DIVs | Division. Code that "divides" content from the rest. They are used for the placement of navigational and page elements that contain specified information for the "DIV item" to display. E.g. <div class="button">Home</div> This is the actual code for my sites' HOME button. The DIV contains the specified CSS element and calls up the background images and all additional information such as the "rollover" button states, margins, text color, size etc... | ||
| Frame (frame set) | An alternate method used to create web pages in pre-defined frames. Great caution should be used when working with frames. PHP scripts with includes and DIVs is the preferred method for web page creations. | ||
| Image Placeholder | Similar to a "rollover" state but it may also "call-up" other frames, images, or web pages. | ||
| Include | Programming term. Refers to "including" additional information. Normally in a pre specified area on the page or navigational structure. | ||
| Liquid Page | Refers to web page content that will stretch to the views monitor. | ||
| Meta Tag | Term that describes an item that had been "tagged". They identify key words, document titles, descriptions and a wide variety of additional information the search engines require to locate your web page. | ||
| Non-breaking Space | (see images below) | ||
| PHP | Programming language | ||
| PNG | Portable Network Graphic | ||
| PMS | Pantone Matching System | ||
| Registration Mark | Printers mark for printing off-set | ||
| Rollover | Term used to describe an page element such as links or images that have a response when the visitor "rolls over" the item. E.g. links will change color or an additional pop-up window may appear with additional information such as a meta tag short description.. | ||
| RGB | Red Green Blue (RGB) Your monitor displays in RGB colors. They are brighter than CYMK colors and often difficult to reduce using off-set printing press. Your monitor reflects color. Print and paper absorbs light and will look different under different lighting conditions. | ||
| Soft Return | (see images below) | ||
| TIFF | Image file format for printing in CYMK |
Orphans, Widows and Bad Paragraph Hyphenation
Corrected Paragraph Sample
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